• Browser-based - Built using Macromedia's Flash MX and related technologies

• Rich media - Integrated delivery of video, audio, still images, and text

• Media-enhanced surveys - Better user experience, more accurate polling

Show respondents campaign commercials, press conferences, or other media to evaluate—then have them answer questions based on material they've just seen.

• Accuracy - Refusal rates in telephone surveys are high and continue to grow. Poll accuracy is improved by reaching more people, who are able to take a survey at a time that's right for them. (See article in Santa Rosa Press Democrat)

• Security & Validity - Most Web polls currently lack tight control and statistical validity. By employing strict sampling and security procedures, coupled with experienced analysis of responses, the TalkingPolls System is intended to yield meaningful data for polling organizations.